The featured button is very similar to what competitor Samsung has implemented on each of its flagship phones since last year's Galaxy S8, all of which sport a dedicated (and somewhat controversial) button for the company's own proprietary AI voice assistant, Bixby.
Better than Bixby?
Though it pioneered the dedicated voice assistant button, not everyone is a fan of Samsung's approach with Bixby, with stories explaining how to disable the Bixby key still being quite common over a year after its launch.
If accurate, the LG G7 ThinQ will be the first product with a dedicated button for launching Google Assistant — we just hope LG also offers the ability to disable or remap the button, because nothing is more frustrating than the accidental launch of a voice assistant.
The South Korean electronics giant appears to be doubling down hard on artificial intelligence this year — it's the the company's second 2018 handset to boast its AI-focused ThinQ branding after the LG V30S ThinQ.
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Stephen primarily covers phones and entertainment for TechRadar's Australian team, and has written professionally across the categories of tech, film, television and gaming in both print and online for over a decade. He's obsessed with smartphones, televisions, consoles and gaming PCs, and has a deep-seated desire to consume all forms of media at the highest quality possible.
He's also likely to talk a person’s ear off at the mere mention of Android, cats, retro sneaker releases, travelling and physical media, such as vinyl and boutique Blu-ray releases. Right now, he's most excited about QD-OLED technology, The Batman and Hellblade 2: Senua's Saga.