The Apple iPhone is indisputably the most popular smartphone on the planet, with more than two billion devices sold in the years since the late Apple CEO Steve Jobs first unveiled the company’s pocket-sized mobile computer to the world in 2007.
Built to run Apple’s iOS operating system – which itself has enjoyed various updates since its 2007 inception – the original iPhone was the first smartphone to use multi-touch technology and has been credited with kick-starting the so-called “app economy”.
The latest crop of iPhones includes the iPhone 17, iPhone 17 Pro, iPhone 17 Pro Max and now the new iPhone Air – Apple's thinnest ever phone. Will a foldable iPhone join them in the next year? Watch this space…
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The best Apple iPhone 17 deals for October 2025: how to get a free device, cheap plans, and more
Looking for an iPhone 17 on the cheap? Check out this week's best deals in both the US and UK across all four devices right here on this page.
Best iPhone deals for October 2025: free devices, cheap plans, and unlocked options
Updated We've just updated our iPhone deals page with the latest iPhone 17 series, plus excellent promotions on older devices.
iPhone 17 vs iPhone 17 Pro – should you go Pro?
The iPhone 17 and iPhone 17 Pro are both superb smartphones, but they're also aimed at different types of users.
Quick! The iPhone 14 is free with a plan at Visible today, but it's selling out
The iPhone 14 is free today with a plan at Visible Wireless - while stocks last, of course.
iPhone 17 Pro vs iPhone Air - which is the better deal at T-Mobile right now?
T-Mobile's iPhone 17 deals offer market-leading value right now - but which device is the best value?
Best iPhone 2025
Updated We've tested and ranked the best iPhones, from the supersized iPhone 17 Pro Max to the budget-friendly iPhone 16e.
This epic iPhone 17 Pro deal at Verizon gets you the phone, six months of Apple One, and an iPad for free
Verizon's current deal on the iPhone 17 Pro not only gets you a free iPhone 17 Pro with a trade, but also six months of Apple One and the option to bundle in a free iPad.
After upgrading to a refurbished iPhone 16, I'll never buy a new phone again
With the rising cost of handsets, I wanted to see what could be gained by going against the hype and opting for a refurbished phone instead.
