The Apple iPhone is indisputably the most popular smartphone on the planet, with more than two billion devices sold in the years since the late Apple CEO Steve Jobs first unveiled the company’s pocket-sized mobile computer to the world in 2007.
Built to run Apple’s iOS operating system – which itself has enjoyed various updates since its 2007 inception – the original iPhone was the first smartphone to use multi-touch technology and has been credited with kick-starting the so-called “app economy”.
The latest crop of iPhones includes the iPhone 17, iPhone 17 Pro, iPhone 17 Pro Max and now the new iPhone Air – Apple's thinnest ever phone. Will a foldable iPhone join them in the next year? Watch this space…
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Apple fans aren’t impressed by the iPhone 18 Pro’s design in leaked drop test video
The iPhone 18 Pro might have just been caught on camera, but even if this is a genuine leak, it's not winning many people over.
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Apple's price hikes prove that more expensive iPhones are all but inevitable
The RAM crisis forced Apple's hand, and the price hikes we just experienced will likely be repeated when all the new iPhones arrive in September.
Best iPhone 2026
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Everyone says John Ternus must fix Apple — but the company isn't broken
New reports claim John Ternus wants to reinvigorate Apple design, but I think that's a misreading of the past, present, and near future of Apple
