Apple is arguably the world's most important consumer tech company, having played a hugely influential role in shaping the smartphone, laptop, desktop computer, tablet, and wearable markets.
It continues to dominate many of those areas today through the iPhone 14, iPad, MacBook Air and Pro, iMac, and Apple Watch product lines, and with new forays into the likes of AV/VR to come. Its decision to build its own silicon, meanwhile, has given it an advantage over rivals such as Samsung and Microsoft - one that's only slowly being closed.
It's been every bit as dominant in the software space through iOS, macOS, watchOS, iTunes, Apple Pay, and more, while its Apple TV Plus streaming service is now regularly home to top-quality, award-winning original content.
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Bug was used in an "extremely sophisticated attack" against "specific individuals" using Apple devices.
Siri’s AI overhaul could face another embarrassing delay
Siri's Gemini-powered overhaul has reportedly been delayed yet again, so don't count on seeing it in iOS 26.4.
Apple could defy the RAM crisis with rumored cheaper MacBook
Apple could deploy its affordable MacBook with shipments of 5 to 8 million units – at a price that'll really shift these laptops.
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Sorry, but Jony Ive is wrong about touchscreens in cars — here's why
Jony Ive's new supercar, an all-electric Ferrari Luce, is devoid of touchscreens because Ive doesn't like them, but he might be wrong about the need for them in cars.
The M5 Pro and M5 Max may be here sooner than you think, but with a surprise
Apple's long-awaited MacBook M5 Pro and M5 Max could be here 'as early as March', but with a surprising change not many may have seen coming.
