Apple

Apple headquarters
(Image credit: Shutterstock / Breach Media)

Apple is arguably the world's most important consumer tech company, having played a hugely influential role in shaping the smartphone, laptop, desktop computer, tablet, and wearable markets.

It continues to dominate many of those areas today through the iPhone 14, iPad, MacBook Air and Pro, iMac, and Apple Watch product lines, and with new forays into the likes of AV/VR to come. Its decision to build its own silicon, meanwhile, has given it an advantage over rivals such as Samsung and Microsoft - one that's only slowly being closed.  

It's been every bit as dominant in the software space through iOS, macOS, watchOS, iTunes, Apple Pay, and more, while its Apple TV Plus streaming service is now regularly home to top-quality, award-winning original content. 

Latest about Apple

2016 is back in fashion — here are the phones we were using for Vine, Snapchat filters, and Pokemon Go

By Jamie Richards published

The web is alive with the sound of 2016 nostalgia – let’s take a look back at the best phones of our favorite era.

Phones
A hand on a purple and pink background holding an iPhone showing the Notes app

Apple Notes could be my go-to life organizer with this big iOS 26.4 upgrade

By Alex Blake published

A report claims that Apple Notes will get a Google Gemini-powered upgrade in iOS 26.4

AI Platforms & Assistants
images of a MacBook Pro 13-inch, MacBook Pro 16-inch, MacBook Air 15-inch, Mac mini and Mac Studio in a photo studio

The best MacBook and Macs of 2026

By Matt Hanson last updated

Updated We weigh up the pros and cons of Apple's best MacBook and Macs, from the Mac mini to the latest M5-powered MacBook Pro.

Updated
A person using a Mac with Final Cut Pro.

6 popular Apple apps now need a subscription to get every new feature

By Alex Blake published

Apple’s Creator Studio subscription locks features behind a paywall and comes with some unpopular new icons.

Websites & Apps
Gemini on a smartphone

Gemini gets its biggest upgrade yet 'Personal Intelligence' that uses your Gmail, Photos, Search and YouTube history - and it could be our first glimpse of the new Siri in iOS 27

By John-Anthony Disotto published

Gemini's new Personal Intelligence feature is now live, and it gives users an AI personal assistant similar to the one Apple promised Siri would become.

Gemini

You can still get the MacBook Air M4 for $199 with a trade at Best Buy

By Alex Whitelock published

Best Buy's current deal is a match for the best we've ever seen

Macbooks
A hand holding an iPhone using Siri and a Gemini logo on a phone

I used Gemini on Android for 3 months – now I know why Apple had no choice but to partner with Google

By John-Anthony Disotto last updated

For the first time in years, I’m excited about the future of the iPhone. And that excitement is coming from Google, not Cupertino.

Apple Intelligence
Apple Creator Studio, Pixelmator Pro on iPad with Apple Pencil

iLife and iWork strike back — Apple bundles its creative and productivity apps into one subscription

By Jacob Krol published

Plus, Pixelmator Pro arrives on the iPad for the first time

Websites & Apps
Apple Google Gemini deal

Apple's Google Gemini deal is the most disappointing thing to come out of Apple since the Newton

By Lance Ulanoff published

Apple promised us an exciting, more personalized Siri, and instead, we're getting more Gemini.

AI Platforms & Assistants
Woman disgusted by her laptop

5 biggest fails that got a company or product a disparaging nickname

By Darren Allan published

Microslop is a fresh nickname for Microsoft coined by those who feel the company is pushing AI too hard – but will it stick?

Computing
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