Lord Alan Sugar has put the brakes on YouView's speculated May launch date as he doesn't think the service is good enough yet.
So says a 'senior source' to The Sunday Telegraph, anyway, adding that although a few small test circles have seen the site as it is, the artist formerly known as Suralun isn't keen to show it to anyone else.
The last we heard from the project, it was hurtling towards a 'spring' launch date, with speakers at the Digital Television Group Summit revealing May 14 as go-time.
But it's now looking less likely that we'll see YouView hit set-top boxes in just two weeks.
If so, it won't be the first targeted launch date that YouView has missed – it was originally supposed to launch in 2010, bringing free catch-up programming from the BBC, ITV and Channel 4 to your web-connected devices.
Sign up to receive daily breaking news, reviews, opinion, analysis, deals and more from the world of tech.
Former UK News Editor for TechRadar, it was a perpetual challenge among the TechRadar staff to send Kate (Twitter, Google+) a link to something interesting on the internet that she hasn't already seen. As TechRadar's News Editor (UK), she was constantly on the hunt for top news and intriguing stories to feed your gadget lust. Kate now enjoys life as a renowned music critic – her words can be found in the i Paper, Guardian, GQ, Metro, Evening Standard and Time Out, and she's also the author of 'Amy Winehouse', a biography of the soul star.