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Spotify dips into video with Jimi Hendrix exclusive

Spotify and Hendrix link up
Spotify and Hendrix link up

Spotify has made tentative steps into the world of music videos, with an exclusive video of Jimi Hendrix's previously unreleased cover of Bleeding Heart.

Driected by Julien Temple – he of Glastonbury fame – the video is taken from a Hendrix performance comped on to footage of Glastonbury's Pyramid Stage.

The video is a precursor to a live album which will be released 4 March and exclusively to Spotify Premium users.

Music video

This is the first time Spotify has dabbled in video content, but we have a sneaking suspicion it won't be the last.

The real story here, though, is the video is a taster of what to expect from the live album, available just to premium subscribers.

Expect to see more of these Spotify Premium exclusives – as this is one way Spotify will drag its 'free' audience into its subscription model.

This story has been updated.