Facebook reveals big 'social news' traffic surges

Facebook reveals big 'social news' traffic surges
Facebook in the news

Facebook has donned its hard hat and done a spot of data mining, revealing some statistics about its Open Graph initiative, which allows users to share with their friends just what they are reading online.

At f8 back in September Facebook announced it had created a new type of app for media partners that would allow newspapers like the Guardian, the


and the

New York Times

to find out just what articles of theirs were being read by Facebook users.

According to Facebook, the Open Graph has been a success and results show the the Guardian's app now reaches four million monthly active users and many of them being from a demographic that the paper has found hard to reach – the 24 and under category.

Read all about it

The Washington Post app has had 3.5 million active users and 83 per cent of those are under 35 years old.

Yahoo News and the Independent have also significant traffic increases – Yahoo by 600 per cent and The Independent garnering 1 million readers for its app.

When it comes to what has been the most read, it is the New York Times that has the most popular article – one which centres round before and after pictures of the Japanese earthquake and tsunami.

Speaking about the results, Andrew Miller, chief executive officer of Guardian Media Group, said: "As well as increasing traffic, the app is making our journalism visible to new audiences. Over half of the app's users are 24 and under - traditionally a very hard-to-reach demographic for news organisations.

"The Facebook app is one of a number of successful launches by the Guardian in recent months as our digital-first strategy gains momentum. We're delighted with the results."

Marc Chacksfield

Marc Chacksfield is the Editor In Chief, Shortlist.com at DC Thomson. He started out life as a movie writer for numerous (now defunct) magazines and soon found himself online - editing a gaggle of gadget sites, including TechRadar, Digital Camera World and Tom's Guide UK. At Shortlist you'll find him mostly writing about movies and tech, so no change there then.