Hands on: Pure Evoke Flow

IFA 2008: Pure's latest foray into internet radio
IFA 2008: Pure's latest foray into internet radio

It seems the chaps and chappettes over at Pure have decided that the old 'wood and brushed steel' look of old is so last year, and have reinvented the device with a pure black, glossy finish.

Admittedly it's not the usual reason to start writing about a device, but Pure has made itself synonymous with DAB radio thanks to its usual design, and the recent addition of internet radio has clearly brought about a rethink.

Gareth Beavis
Formerly Global Editor in Chief

Gareth has been part of the consumer technology world in a career spanning three decades. He started life as a staff writer on the fledgling TechRadar, and has grew with the site (primarily as phones, tablets and wearables editor) until becoming Global Editor in Chief in 2018. Gareth has written over 4,000 articles for TechRadar, has contributed expert insight to a number of other publications, chaired panels on zeitgeist technologies, presented at the Gadget Show Live as well as representing the brand on TV and radio for multiple channels including Sky, BBC, ITV and Al-Jazeera. Passionate about fitness, he can bore anyone rigid about stress management, sleep tracking, heart rate variance as well as bemoaning something about the latest iPhone, Galaxy or OLED TV.