High-definition versions of your favourite BBC shows will soon be available for download from the iTunes Store.
Although the BBC is yet to make an announcement on the Apple link-up, the guys at CNET have managed to glean some information about the upcoming service.
A spokesperson for the BBC has confirmed that the broadcaster "will at some point soon be releasing HD titles on iTunes in the UK" and that their will be more information "in the coming weeks".
BBC content is currently available to download from iTunes, but it's only available in standard definition.
It remains to be seen whether iTunes will beat iPlayer to downloadable HD content from the Beeb.
In a recent interview with C21 Media, BBC's head of digital media technology Anthony Rose insisted that the iPlayer was set to get HD content, explaining: "We'd like to innovate as much in the next year as we did last year… the quality of the programmes will get better. We'll introduce HD, we'll introduce higher bitrate streaming and pre-booking, however, the biggest thing coming over the next year will be the fact that you and your friends will be able to share what you're watching."
The high-definition download race is well and truly on.
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Marc Chacksfield is the Editor In Chief, Shortlist.com at DC Thomson. He started out life as a movie writer for numerous (now defunct) magazines and soon found himself online - editing a gaggle of gadget sites, including TechRadar, Digital Camera World and Tom's Guide UK. At Shortlist you'll find him mostly writing about movies and tech, so no change there then.