Amazon Prime Music has finally launched in the UK, more than a year after it launched in the US.
The new music service comes completely free for Amazon Prime users, with Amazon bundling it into its ever-expanding Prime service.
Prime launched a touch over eight years ago and since then it has blossomed from being a next-day delivery service into a book renting, movie streaming, photo sharing behemoth.
Amazon Prime users now have access to 1 million tracks through the service. These are both available to stream or download for offline use. Non Prime members can sign up to a free 30 day trial just to see what it's all about.
The songs are streamed at 'MP3 quality' and while 1 million tracks won't attract current Spotify or Apple Music users - where there's some 30 million tracks to choose from - Amazon is hoping its hundreds of curated playlists will entice those looking for a way into streaming and turn its current Prime users on to streaming.
And about those playlists. They are, well, pretty eclectic. You have the normal playlists for running, parties and the like but you also have the more niche 'songs about animals', 'pop to wallow to', and the brilliantly British 'pottering'.
Amazon Prime is currently £79 a year - will free music streaming push you to sign up? Let us know in the comments below.
Sign up to receive daily breaking news, reviews, opinion, analysis, deals and more from the world of tech.
Marc Chacksfield is the Editor In Chief, Shortlist.com at DC Thomson. He started out life as a movie writer for numerous (now defunct) magazines and soon found himself online - editing a gaggle of gadget sites, including TechRadar, Digital Camera World and Tom's Guide UK. At Shortlist you'll find him mostly writing about movies and tech, so no change there then.