Microsoft keeps its Xbox One games at 360 prices for UK

UK price for first-party Xbox One games confirmed
"How much, you say?"

Microsoft has confirmed that first-party Xbox One games in the UK will have the same £49.99 RRP as current Xbox 360 titles.

Of course, most retailers sell games with their own discount taken off, and you can bet a dollar or two that this trend will continue with the new generation of consoles.

For now though, Microsoft's online store has Dead Rising 3, Ryse: Son of Rome, Forza Mororsport and Kinect Sports Rivals all priced at £50, and other online retailers might keep things closer to the same price point for the time being.

The price is right

Microsoft previously confirmed that first-party titles in the US would cost $59.99, keeping in line with its current pricing strategy, so the UK news isn't hugely shocking.

However, EA recently attached a £54.99 RRP to its next-gen titles, putting it a little higher than current, so it will be a relief to many to see that Microsoft hasn't made a similar move.

Whether other third-party developers will follow in EA's footsteps still remains to be seen. But in this world of Steam summer sales and mobile gaming, it's becoming more difficult to justify a higher price tag.

Hugh Langley

Hugh Langley is the ex-News Editor of TechRadar. He had written for many magazines and websites including Business Insider, The Telegraph, IGN, Gizmodo, Entrepreneur Magazine, WIRED (UK), TrustedReviews, Business Insider Australia, Business Insider India, Business Insider Singapore, Wareable, The Ambient and more.

Hugh is now a correspondent at Business Insider covering Google and Alphabet, and has the unfortunate distinction of accidentally linking the TechRadar homepage to a rival publication.