Apple is arguably the world's most important consumer tech company, having played a hugely influential role in shaping the smartphone, laptop, desktop computer, tablet, and wearable markets.
It continues to dominate many of those areas today through the iPhone 14, iPad, MacBook Air and Pro, iMac, and Apple Watch product lines, and with new forays into the likes of AV/VR to come. Its decision to build its own silicon, meanwhile, has given it an advantage over rivals such as Samsung and Microsoft - one that's only slowly being closed.
It's been every bit as dominant in the software space through iOS, macOS, watchOS, iTunes, Apple Pay, and more, while its Apple TV Plus streaming service is now regularly home to top-quality, award-winning original content.
Latest about Apple
Apple just took spatial photos to another level with this mind-blowing AI tool
Apple has unveiled an AI tool that can convert images from 2D to 3D in under one second.
iOS 26.3 is now out in beta – here are 3 new features to expect on your iPhone soon
The first iOS 26.3 beta includes new weather wallpapers, an easier way to switch to Android, and the framework for another new feature.
Apple could be making an M5 Max iMac Pro – here are the 5 features it needs
Apple’s iMac Pro could soon return with an M5 Max chip, a new leak claims.
Best monitors for the Mac mini of 2025
These are the top-performing screens I love to pair with the Mac mini - from low-budget picks to premium high-resolution screens.
iOS 26 leak reveals the 7 upgrades coming to your iPhone next year – here's what to expect
Apple isn't done with iOS 26 yet, as loads more features are seemingly set to be added to it in 2026.
Netflix dropped Google Cast — now Apple TV for Android just brought it back
Apple just shipped a new update for the Apple TV app on Android, and it adds support for Google Cast.
Want to back up your iPhone securely without paying the Apple tax? There’s a hack for that, but it isn’t for everyone... yet
Want to back up an iPhone locally without iCloud fees? A small Linux-powered device offers encrypted USB backups but you've got to put in the work to set it up.
Apple says it fixed zero-day flaws used for 'sophisticated' attacks
Two bugs in WebKit apparently abused in highly sophisticated attackshave been fixed.
