Apple is arguably the world's most important consumer tech company, having played a hugely influential role in shaping the smartphone, laptop, desktop computer, tablet, and wearable markets.
It continues to dominate many of those areas today through the iPhone 14, iPad, MacBook Air and Pro, iMac, and Apple Watch product lines, and with new forays into the likes of AV/VR to come. Its decision to build its own silicon, meanwhile, has given it an advantage over rivals such as Samsung and Microsoft - one that's only slowly being closed.
It's been every bit as dominant in the software space through iOS, macOS, watchOS, iTunes, Apple Pay, and more, while its Apple TV Plus streaming service is now regularly home to top-quality, award-winning original content.
Latest about Apple
Exclusive: $599 MacBook Neo easily beats $1,119 Dell laptop on Windows 11 benchmarks - yes, macOS may well be the best platform ever for Microsoft's OS
Exclusive Despite running a mobile CPU and Windows in a virtual machine, the MacBook laptop excelled in single-core CPU performance.
Apple’s MacBook Pro M5 laptop is massively discounted at Amazon - and it's a better choice for creators than the MacBook Neo
Forget the Apple Neo — the more powerful MacBook Pro with M5 chip is nearly $200 off right now on Amazon.
Connect your fleet with these Apple and Samsung deals at T-Mobile for Business
TechRadar Approved - Sponsored Offer T-Mobile for Business
Apple and Samsung bundles now available from T-Mobile for Business.
This wild iPhone 17 Pro case features a touchscreen for 48MP selfies
The latest offering from Kickstarter case brand Dockcase is an iPhone 17 Pro case with a rear touchscreen.
Fortnite is finally back on the Play Store for all Android phone users
Fortnite is finally back on the Play Store for all Android phone users — but if this was a V-Bucks price hike distraction fans aren’t falling for it.
These three Windows laptops are better alternatives to the Apple MacBook Neo
Dell, HP and Lenovo models all offer double the memory and storage - and offer far greater value for money.
Apple finally launches AirPods Max 2, with improved sound and features
5 years later, we get the H2 chip and a ton of new features
Liquid Glass ‘isn’t going anywhere’ in iOS 27
Apple will reportedly focus on performance and stability in iOS 27, but Liquid Glass could get an important customization tweak.
