Apple is arguably the world's most important consumer tech company, having played a hugely influential role in shaping the smartphone, laptop, desktop computer, tablet, and wearable markets.
It continues to dominate many of those areas today through the iPhone 14, iPad, MacBook Air and Pro, iMac, and Apple Watch product lines, and with new forays into the likes of AV/VR to come. Its decision to build its own silicon, meanwhile, has given it an advantage over rivals such as Samsung and Microsoft - one that's only slowly being closed.
It's been every bit as dominant in the software space through iOS, macOS, watchOS, iTunes, Apple Pay, and more, while its Apple TV Plus streaming service is now regularly home to top-quality, award-winning original content.
Latest about Apple
The best cheap Apple Watch deals and sales for January 2026
Your guide to the best Apple Watch deals and sales with the lowest prices available on Apple's best-selling smartwatch.
The cheapest AirPods sales and deals in January 2026
The best Airpods deals are right here in this guide with the best AirPods sales and prices that are available online.
The best Apple Watch 10 deals and prices for January 2026
Apple Watch 10 deals are officially available, and I'm rounding up the best prices so that you can save on Apple's latest smartwatch.
The best MacBook Pro deals in January 2026
We've rounded up all the best MacBook Pro deals available right now so you can pay the lowest price for Apple's premium laptop.
The best MacBook Air deals in January 2026
All of the best MacBook Air deals in one place, including the lowest prices for the latest M4 models.
The best iPad deals in January 2026
These are all of the best iPad deals that are available now so you can pay the lowest price for one of Apple's premium tablets.
The best MacBook deals in January 2026
Our roundup of all the best MacBook deals so you can pay the lowest price for one of Apple's premium laptops.
