Apple goes greener by helping develop environmentally friendly aluminum

Apple aluminum smelting

Apple has a lot of environmentally friendly initiatives, like using renewable energy to power its facilities and encouraging suppliers to do the same. Now the Cupertino firm is adding to its green repertoire by investing in a joint venture that produces aluminum without the greenhouse gas emissions.

Given that the company uses a lot of aluminum in its products – from MacBooks to iPhones to iPads – this investment will go a long way in reducing Apple's carbon footprint.

Along with the Canadian government, Apple has invested a combined $144 million in Elysis, a startup set up by mining giants Rio Tinto and Alcoa, the two companies to actually discover the new production technique. 

Elysis will produce and distribute the technology, which has been touted as the most significant innovation in the mining industry in 130 years.

Saving the planet

Smelting aluminum – the process of extracting the metal from its oxide ore – requires huge amounts of carbon to conduct electricity and break down the aluminum oxide, releasing carbon dioxide and harmful fluorinated gases into the atmosphere.

That accounts for about 20% of the metal’s carbon footprint, with another 55% coming from the electricity needed to power the smelter and the rest of the process. The entire process of producing aluminum accounts for 1% of the world’s total greenhouse gas emissions.

"Apple is committed to advancing technologies that are good for the planet and help protect it for generations to come," Tim Cook said in a statement. "We are proud to be part of this ambitious new project, and look forward to one day being able to use aluminum produced without direct greenhouse gas emissions in the manufacturing of our products."

Reducing costs

Not only will the new smelting process be good for the health of the planet, it also reduces operating costs by 15%, while increasing production by about the same amount.

Could this mean that, in future, Apple's products won't cost us the earth (literally and figuratively)?

Apple says the technology from Elysis is expected to enter the market by 2024.

[Images supplied by Apple Inc.]

Sharmishta Sarkar
Managing Editor (APAC)

While she's happiest with a camera in her hand, Sharmishta's main priority is being TechRadar's APAC Managing Editor, looking after the day-to-day functioning of the Australian, New Zealand and Singapore editions of the site, steering everything from news and reviews to ecommerce content like deals and coupon codes. While she loves reviewing cameras and lenses when she can, she's also an avid reader and has become quite the expert on ereaders and E Ink writing tablets, having appeared on Singaporean radio to talk about these underrated devices. Other than her duties at TechRadar, she's also the Managing Editor of the Australian edition of Digital Camera World, and writes for Tom's Guide and T3.

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