Apple is arguably the world's most important consumer tech company, having played a hugely influential role in shaping the smartphone, laptop, desktop computer, tablet, and wearable markets.
It continues to dominate many of those areas today through the iPhone 14, iPad, MacBook Air and Pro, iMac, and Apple Watch product lines, and with new forays into the likes of AV/VR to come. Its decision to build its own silicon, meanwhile, has given it an advantage over rivals such as Samsung and Microsoft - one that's only slowly being closed.
It's been every bit as dominant in the software space through iOS, macOS, watchOS, iTunes, Apple Pay, and more, while its Apple TV Plus streaming service is now regularly home to top-quality, award-winning original content.
Latest about Apple
Apple Music will soon let you share songs and lyrics to your WhatsApp status as the fight against Spotify continues
Apple is reportedly working on direct integration between Apple Music and WhatsApp to match previously-released Spotify features as Wrapped season approaches
Apple's $1 billion AI gamble might be too late to tempt users back to Apple Intelligence
Apple and Google are about to sign a lucrative AI deal, but can Gemini fix Apple's AI woes? I think it's too little too late.
A new iPhone roadmap just leaked, with spec details of the foldable iPhone and the iPhone Air 2
Next year is shaping up to be a big one for Apple and its iPhone series, and new information has emerged.
The best all-in-one computer in 2025
Updated It can be hard to choose the best all-in-one computers in 2025. Fortunately, we're here to bring you only the top picks.
Gemini may be the only way we get the Siri we want, and I'm actually fine with that
Apple reportedly wants to swap its Siri model work for Gemini's 1 trillion parameter model – and it might be the right move.
A nasty Apple Maps bug is eating up a ridiculous amount of storage on some iPhones – here's how to get rid of it
Is Maps taking up a ridiculous amount of storage on your iPhone? You're not alone – and there is a (frustrating) solution.
This free app gives Android phones AirDrop-style file transfer powers – and it even works with Mac
LocalSend is a must-have for every Android user – it makes transferring files between Mac and Android phones simple and painless.
iPadOS 26.1 just brought back a popular multitasking feature, but I’m still waiting for this useful mode to return
iPadOS 26.1 has brought back Slide Over, making multitasking easier for touchscreen-only users – but I’m still waiting for another iPadOS 18 feature to return.
