Become a TechRadar Insider
Since Hisense introduced the first consumer TV to use RGB MiniLED technology back at CES 2025, the technology has gone from strength to strength, dawning a new era of display technology as TV manufacturers scrambled to join in leveraging the burgeoning tech.
Building on this momentum, Hisense showcased its mainstream RGB MiniLED lineup at CES 2026, including the UR9 and UR8 series, both powered by Chromagic Technology, bringing premium display innovation to a broader range of users.
Meet the UR9
With the UR9, Hisense brings RGB MiniLED to new heights, offering elite cinematic performance in sizes ranging from 65- to 100-inches.
Offering the Natural and Real Color with true color replication and exceptional contrast, each LED in this backlight uses three individual red, green, and blue diodes, working independently to create color directly from the source. That means it can achieve up to 100% of BT.2020, offering richer, more accurate tones in every scene, which has been validated by Pantone. Plus, these TVs have Hisense’s most powerful AI processor — Hi-View AI Engine RGB — onboard, which fine-tunes each zone to deliver lifelike contrast and sharper details with real-time color-brightness balance, so whatever you watch looks exactly as it should.
With 4.1.2 multi-channel surround sound, you’ll be enveloped in dynamic, sweeping audio thanks to its set of up-firing height speakers, dedicated surrounds and a powerful built-in subwoofer. Whether you’re watching dynamic drama, want to hear the roar of the crowd or need next-gen gaming immersion, you’re covered.
Plus, thanks to Hisense’s Anti-Reflection and Glare-Free technology — or Obsidian Panel technology in the American market, distractions are kept at a minimum, while reflections are cut out to preserve shadow detail and color accuracy, so scenes stay clear in any environment. You can focus on enjoying all of your favorite games and movies in their entirety.
More than just a product launch: Redefining "The Natural and Real Color"
Shopping for an RGB MiniLED TV means you’ll reap the benefits of natural and real color: bright, accurate and rich. With up to 100% BT.2020 coverage, you’ll experience movies and TV shows as the filmmaker intended. Plus, there’s up to 5,000 nits peaking brightness, meaning even the brightest rooms pose no problems for screens like the UR9. Altogether, it brings authentic and vivid color for real-world viewing accuracy.
The benefits are twofold; at a hardware level, Hisense claims there’s 50% less blue light without compromising on color quality, which has received TÜV low blue light (Hardware solution) certification, and that RGB MiniLED consumes less energy while preserving maximum brightness.
To fully bring out the advantages of RGB MiniLED, Hisense developed Chromagic Technology as the optical architecture to power its RGB MiniLED TVs. Built on three key pillars — Chromagic RGB Chip, Chromagic Optical Design, and Chromagic CMS (Color Management System) — the Chromagic Technology combines a self-developed light source with nano-level optical optimization and a precise color management system to deliver more natural and real colors, while maintaining high energy efficiency and reducing harmful blue light.
Setting the standard
As recently as March 2026, excitement around RGB MiniLED reached new heights as the Consumer Tech Association (CTA)’s Video Division Board officially defined RGB LED TVs as liquid crystal display (LCD) televisions that use separately controlled red, green and blue light-emitting diodes (LEDs) at each element of the backlight source.
As a CTA member and The Origin of RGB MiniLED, Hisense was a major force in establishing this standard for what real RGB MiniLED should be. Hisense provides critical support through its extensive technical expertise in RGB MiniLED — taking on the foundation role as The Origin of RGB MiniLED.
Shaping the future of viewing
Under its "Innovating a Brighter Life" vision, Hisense continues to push display technology beyond incremental upgrades, focusing instead on more authentic color, greater visual comfort, and a viewing experience that feels closer to real life.
That naturally includes the UR9, meaning there’s no reason to delay in shopping for the new range from Hisense when it lands in April 2026. If you want great picture quality, immersive entertainment and visual comfort, look no further than Hisense’s RGB MiniLED mastery.