Articles by Mark Hook

Mark Hook is the VP of Global Brand, PR and Communications for Brightpearl.

Articles by: Mark Hook

By Mark Hook published 29 March 22

Online businesses should start multichannel selling - but many are hesitant to adopt new channels. Mark Hook at Brightpearl asks why?

By Mark Hook published 27 February 22

It’s increasingly clear that consumers are discovering and purchasing products directly via social channels.

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