Articles by Gavin Masters | TechRadar

Gavin Masters, Principal Digital Strategy & Transformation Consultant, Digital Commerce, Columbus UK.

Articles by: Gavin Masters

Online Ecommerce Shopping Website Or Store On Smartphone Screen

How to bring the same B2C customer experience to B2B customers

By Gavin Masters published 5 April 24

B2B businesses must adopt a ‘consumer experience’ mindset if they want to win customers.

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