The Apple iPhone is indisputably the most popular smartphone on the planet, with more than two billion devices sold in the years since the late Apple CEO Steve Jobs first unveiled the company’s pocket-sized mobile computer to the world in 2007.
Built to run Apple’s iOS operating system – which itself has enjoyed various updates since its 2007 inception – the original iPhone was the first smartphone to use multi-touch technology and has been credited with kick-starting the so-called “app economy”.
The latest crop of iPhones includes the iPhone 17, iPhone 17 Pro, iPhone 17 Pro Max and now the new iPhone Air – Apple's thinnest ever phone. Will a foldable iPhone join them in the next year? Watch this space…
Latest about iPhone
We may already know what's turning iPhone 17 Pro pink, and Apple's iPhone cleaning guidance is the key
iPhone 17 Pro Max owners are complaining about colors fading, but is there a simple explanation?
The new 'Colorgate' controversy might stop me recommending the iPhone 17 Pro – but not yet
With a little more evidence, these changing hues could change my view
The iPhone Air might not be selling too well, but I hope Apple doesn't give up on its most exciting phone in years – here's why
Low sales reports for the iPhone Air have me worried that the latest middle-child iPhone might not stick around for too long
The iPhone Air is now free without a trade-in at Verizon - yep, that's $1,000 off
Verizon is currently offering the iPhone Air for free with a new line, and for the first time ever, no trade-ins are needed at all.
The best Apple iPhone 17 deals for October 2025: how to get a free device, cheap plans, and more
Looking for an iPhone 17 on the cheap? Check out this week's best deals in both the US and UK across all four devices right here on this page.
Best iPhone deals for October 2025: free devices, cheap plans, and unlocked options
Updated We've just updated our iPhone deals page with the latest iPhone 17 series, plus excellent promotions on older devices.
iPhone 17 vs iPhone 17 Pro – should you go Pro?
The iPhone 17 and iPhone 17 Pro are both superb smartphones, but they're also aimed at different types of users.
Quick! The iPhone 14 is free with a plan at Visible today, but it's selling out
The iPhone 14 is free today with a plan at Visible Wireless - while stocks last, of course.
