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Hasbro is transforming Optimus Prime into an AI chatbot, but I prefer the truck
Endless AI conversations could strip away some of what makes them iconic
Funko’s latest Star Wars figures bring The Mandalorian and Grogu to your desk
As 'The Mandalorian and Grogu' lands in theaters, TechRadar can exclusively reveal Funko’s new POP! figures and Mystery Minis inspired by the film, including Grogu, Rotta the Hutt, Embo, and more.
How Star Wars is blending technology, creativity, and products into the experience itself
Disney Consumer Products' Global Creative Director Bobby Kim on how Star Wars is evolving beyond film into an interactive, technology-driven product ecosystem.
23 Lego Botanicals sets that'll make a blooming brilliant Mother's Day gift
Lego's Botanicals range has bloomed to include plants of all kinds, and your mom's favorite is almost certainly included.
“The biggest innovation is actually the box”: Inside Disney’s plastic-free Princess doll redesign
Disney is reimagining its Classic Princess Dolls with plastic-free packaging that uses less material, improves durability, and makes the unboxing experience easier
Disney Store brings BDX Droid figures and Mandalorian toys for May 4
Disney Store’s May the 4th drop includes exclusive BDX Droid figures, a talking Mandalorian action figure, light-up gauntlets, collectible pins, and more inspired by The Mandalorian and Grogu.
'I'm going to play this with my granddaughter' – Mark Hamill on Lego Star Wars
We caught up with the Jedi on his new role as a J.E.D.I.
5 AI toys that can talk, learn, and adapt in real time
The latest wave of AI-powered toys blends cuddly charm with conversational tech.
