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Hasbro is transforming Optimus Prime into an AI chatbot, but I prefer the truck
Endless AI conversations could strip away some of what makes them iconic
How Star Wars is blending technology, creativity, and products into the experience itself
Disney Consumer Products' Global Creative Director Bobby Kim on how Star Wars is evolving beyond film into an interactive, technology-driven product ecosystem.
“The biggest innovation is actually the box”: Inside Disney’s plastic-free Princess doll redesign
Disney is reimagining its Classic Princess Dolls with plastic-free packaging that uses less material, improves durability, and makes the unboxing experience easier
Disney Store brings BDX Droid figures and Mandalorian toys for May 4
Disney Store’s May the 4th drop includes exclusive BDX Droid figures, a talking Mandalorian action figure, light-up gauntlets, collectible pins, and more inspired by The Mandalorian and Grogu.
'I'm going to play this with my granddaughter' – Mark Hamill on Lego Star Wars
We caught up with the Jedi on his new role as a J.E.D.I.
21 super Lego sets to add to your Mario collection on Mar10 Day
These Boo-tiful sets will look pretty as a Peach on your shelves.
5 AI toys that can talk, learn, and adapt in real time
The latest wave of AI-powered toys blends cuddly charm with conversational tech.
Engage! The Lego Star Trek Enterprise NCC-1701-D model is here, and it is spectacular
Thousands of pieces, classic characters, and a limited surprise gift and crew member
