Samsung Wave 723 review

Samsung's second Bada handset demonstrates that less is definitely less

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Samsung wave 723

It's not that we don't like the Samsung Wave 723, more that it feels as though Samsung has stopped half way through its development having got a bit bored.

That is a real shame given that this is only Bada's second outing. Samsung needs to ramp Bada up considerably if it is to be a success – not least because even Samsung is releasing competing Android handsets at a rate of knots.

We liked

There are some very neat aspects to the Samsung Wave 723. We like the context-sensitive app menus, the way the number of Home screens grows as you add more widgets to them, the neat pull-down controls that expand the notification area and give you access to Wi-Fi settings and more.

The camera also does itself proud – at least as far as stills are concerned. More attention is needed to the video recording aspect, though.

The neat little flip cover won't appeal to every taste, but we found it solid and like the simplicity of the design.

Integration of Facebook and Twitter contacts is nicely done, even if linking is a rather laborious task.

We disliked

Not enough attention has been paid to the widgets which seem few in number and lacking in flexibility. Why is there no widget for the note app or the to-do list app, and why can't you put apps themselves onto the home screens?

Similarly, Samsung has not pushed its app store hard enough. It isn't growing fast enough to compete with the Android and Apple competition. Even Microsoft has understood this and pushed its Windows Phone 7 app store hard since launch.

Samsung has made a great start with its Dolphin web browser, but we want more. Specifically we want high-quality text reflowing.


The Samsung Wave 723 is a fair enough handset, with a good-looking user interface and some nice features. But underneath all that lies an operating system that is not easily expanded with third-party applications.

As it stands at the moment, we have to wonder who would choose Bada over Android or Apple? The £200 mark is arguably the most competitive in the whole smartphone sector and Samsung needs to work harder on Bada to make it a success against very hot competition.

Tech Specs

Product TypeSmartphone
Network BandQuad Band
Input MethodTouchscreen
Wireless LANYes
Contract TypeSIM-free
Maximum Memory Card Size Supported16 GB
Built-in Memory103 MB
Built-in FlashYes
Memory Card SlotYes
Cellular Data Connectivity TechnologyGPRS, EDGE, HSDPA
SAR Value0.97 W/kg
GPS ReceiverYes
Cellular Generation3.5G
Cellular Network SupportedGSM 850, GSM 900, GSM 1800, GSM 1900, WCDMA 900, WCDMA 2100
Rear Camera Resolution5 Megapixel
Memory Card SupportedmicroSD
Phone StyleBar
Operating SystemBada OS
Brand NameSamsung
Battery Talk Time15 Hour
Product ModelWave 723
Screen Size8.1 cm (3.2")
Screen Resolution240 x 320
Weight (Approximate)99.5 g
Maximum Video Resolution320 x 240
Bluetooth StandardBluetooth 3.0
Messaging TypeEmail, Instant Messaging, SMS (Short Message Service), MMS (Multi-media Messaging Service)
USB StandardUSB 2.0
Height109.5 mm
Width53.9 mm
Depth11.8 mm
Radio TunerYes
Battery Standby Time923 Hour
Product NameWave 723 Smartphone
Screen TypeLCD
Sensor TypeAccelerometer
Manufacturer Part NumberGT-S7230TAEXEU
Manufacturer Website Address
Marketing Information

Bada platform

Samsung's bada OS makes your mobile even smarter with a whole range of applications

Rich Applications

Mobile offers easy and direct access to the Samsung Apps store for browsing, purchasing and downloading of free and premium apps

Life-assistant service

Apps offer services that support your daily needs and enhance life (e.g. AP News, Booking services, Health & Life) Localized applications will offer great convenience and enhanced service

Quick access / easy download

Easy, simplified downloading process gets apps to your phone faster than ever, especially with the Wi-Fi connection The latest Wi-Fi (802.11 b/g/n) helps users download data at a much faster speed and get access from a much wider range.