Arguably still the most important aspect of any smartphone, no matter how many fancy bells and whistles it plays host to, is its ability to make calls with a strong, clear, interruption-free connection.
As impressive and high achieving as some of the Samsung Galaxy W's more superfluous features might be, as a standard pocket blower, the phone falls a little short of expectations.
While it might be easy to navigate through the calling process, once connected, calls often sound quite airy and distant, with a little background distortion and muffling causing those on the other end of the line to sound quiet and isolated compared to other handsets.
Despite these audio quality issues, during our period testing the phone we experienced no unexpected dropped calls or complete loss of signal.
On the contacts front, thanks to its Android innards, the Samsung Galaxy W offers a simple and seamless user experience, with an intuitive process requiring no explanation to access, modify, search and add contacts and personal details as desired.
With communication histories for individual contacts easily accessed via a run of shortcut menu options within the contacts book, communications between those in your address book is further bolstered by the ability to sync with connected social media accounts and assign contact images based on Facebook profile pictures.
Further enhancing the user experience and making it easy to find desired contacts in what could potentially be an otherwise highly cluttered mass of names and numbers, all contacts can be organised easily into groups. The standard group names of 'Co-workers', 'Family' and 'Friends' can be further enhanced by the creation and self titling of further groups, a process that is neither arduous nor time consuming.