Fujifilm FinePix X100 review

With its hybrid viewfinder and retro styling, is the Fuji X100 the ultimate enthusiast compact?

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  • Superb image quality in a range of conditions
  • Excellent performance at higher sensitivities
  • Superior craftsmanship


  • A few operational issues, such as loose menu pad dial and small menu button
  • Quality design comes at a hefty price

Fuji X100: Overview

In the decade or so that digital cameras have been widely available, manufacturers have always looked to the design of classic cameras for inspiration. Olympus's recent PEN series harks back to the film models of the same name, while Leica's M range continues with a design long established in the analogue world.

Update: See our video review below

Fujifilm's X100, then, appears as just another retro-styled contender in the large-sensor/compact-body market, but its marriage of old-fashioned styling with new and innovative technology has, nevertheless, been met with an unprecedented response.

The reception seems to have taken even Fujifilm by surprise, with the company recently reporting that high demand had pushed shipments of the camera back until April – but with a price tag of a penny under £1000, is the Fuji X100 overblown and overpriced? Or can such a camera really be worth its asking price?

Fuji x100 review
Fuji x100 review

Tech Specs

Product TypeBridge Camera
Battery Size SupportedProprietary Battery Size
Maximum Video Resolution1280 x 720
Effective Camera Resolution12.3 Megapixel
Wide AngleNo
Product FamilyFinePix X
HD Movie ModeYes
Memory Card SupportedSecure Digital (SD) Card, Secure Digital High Capacity (SDHC) Card, Secure Digital Extended Capacity (SDXC)
Brand NameFujifilm
FeaturesManual White Balance, Aperture Priority, Continuous Shooting Mode, Manual Control
Screen Size7.1 cm (2.8")
Video FormatsQuickTime MOV
Viewfinder TypeElectronic, Optical
Weight (Approximate)405 g
Image Sensor Size23.60 mm x 15.80 mm
Maximum Image Resolution4288 x 2848
Display Screen TypeLCD
Height74.4 mm
Width126.5 mm
Depth53.9 mm
Product SeriesX
Focal Length23 mm
Image FormatsRAW, JPEG
Focus ModesAuto, Manual
ManufacturerFuji Photo Film Co. Ltd
Product ModelX100
Product NameFinePix X100 Bridge Camera
Product LineFinePix
Exposure Control
  • Programmed AE
  • Shutter Priority AE
  • Aperture Priority AE
  • Manual
Aspect Ratio16:9
Manufacturer Part NumberP10NC04120A
Manufacturer Website Addresshttp://www.fujifilm.co.uk
Marketing Information

Inspired by the beauty and form of classic cameras from the past, the Fujifilm FinePix X100 combines all the latest technical digital innovations in a beautiful, traditional chassis.

The FinePix X100 is aimed at the professional photographer or keen enthusiast looking for exceptional quality pictures from a compact camera.

It is designed to appeal to the millions of DSLR users who need a more compact, back-up camera, for high quality in-fill shots when the use of a bigger SLR system is either inconvenient, or impractical.

Or, of course, it can be used as a professional's only top-end camera, if size and versatility are the primary considerations.

Package Contents
  • FinePix X100 Compact Camera
  • Li-ion Battery NP-95
  • Battery Charger BC-65N
  • Shoulder Strap
  • USB Cable
  • Lens Cap
  • Metal Strap Clip
  • Protective Cover
  • Clip Attaching Tool
  • CD-ROM
  • Owner's Manual
Limited Warranty1 Year