Sony Bravia KDL37EX403 review

Solid, generously priced 37-inch LCD with superb internet capability

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Sony 37ex503

The biggest improvement on last year's equivalent models is in black level response. Dark scenes are more believable and natural, thanks to a marked reduction in obvious grey clouding over parts of the picture that should look black.

As often happens when black levels improve, moreover, colours are also more natural and are satisfyingly richly saturated.

The 37EX403 retains Sony's long-noted talent for making high quality HD sources look crisp and detailed, at least where static material is concerned. Brightness levels are high and consistent across the screen, despite the set's use of standard CCFL lighting.

Unfortunately, though, the 37EX403's sharpness takes a noticeable hit whenever there's much motion. In fact, when you first turn the TV on from cold, pictures can look pretty nasty, with extreme amounts of blurring and smearing.

Thankfully, this calms down considerably after you've had the TV on for half an hour or so, but it still seems peculiar to have to wait for a contemporary TV to warm up for such a long time.

To be fair, the amount of residual motion blur once the TV hits its stride isn't bad compared to other sub-£600 LCDs of this size, but there's enough of it around to make stepping up to Sony's 100Hz-equipped 37EX503, or one of Samsung's current, similarly priced sets, worth considering.

Another, lesser, issue you should be aware of is a gentle lack of subtlety in rendering tricky, subtly differentiated colours. This can leave some areas, especially skin tones, looking slightly waxy and unrealistic.

Finally, as usual with LCD TVs, the 37EX403's pictures lose both contrast and colour saturation if viewed from a wide angle. Though to be fair, the 37EX403 doesn't suffer as drastically from this as many rival LCD TVs and it also benefits from impressively uniform backlighting.

Tech Specs

Product TypeLCD TV
Scan Format1080p
Standard Refresh Rate50 Hz
Digital TunerDVB-T (MPEG4)
Video Signal StandardHDTV 1080p
Number of HDMI Ports4
Number of SCART Interfaces2
Product FamilyEX403
Brand NameSony
Screen Size94 cm (37")
Aspect Ratio16:9
Analog TunerNTSC, PAL, SECAM
Weight with Stand (Approximate)13.60 kg
Backlight TechnologyCCFL
VESA Mount Standard300 x 300
Operating Power Consumption149 W
Standby Power Consumption200 mW
RMS Output Power20 W
Electronic Program GuideYes
DLNA CertifiedYes
Digital Audio OutputYes
Height with Stand599 mm
Width with Stand921 mm
Depth with Stand251 mm
Composite VideoYes
Component VideoYes
PC StreamingYes
Internet AccessYes
Media PlayerYes
Height564 mm
Width921 mm
Depth98 mm
Comb Filter3D Y/C
Sound SystemDolby Digital Plus
Product SeriesEX403
Maximum Resolution1920 x 1080
FeaturesPicture in Picture, Picture and Picture (PAP), Child Lock, Sleep Timer
ManufacturerSony Corporation
Product ModelKDL-37EX403
Product NameKDL-37EX403 37" LCD TV
Manufacturer Part NumberKDL37EX403U
Manufacturer Website Address
Marketing Information

Packed with high-quality technology from Sony and delivering pictures in incredible Full High Definition, the EX403 guarantees you a stunning viewing experience. It's the essential Full HD TV.

Package Contents
  • KDL-37EX403 LCD TV
  • Operating Instructions
  • Table-Top Stand
  • Remote Commander
Limited Warranty1 Year
Weight (Approximate)11.60 kg