The new camera replaces the Coolpix AW130, but little appears to have been changed when it comes to the W300's tough credentials. Waterproof down to a staggering 30m/100ft, it'll carry on performing at greater depths than most recreational dives, while back on dry land it can withstand a drop of 2.4m/7.9ft.
The Coolpix W300 is also freeze-proof down to -10°C/14°F and dust-proof, but while the TG-5 and WG-50 boast about their ability to withstand a force up to 100kg/220lbs, there's no mention of crush resistance in the press release from Nikon.
Now with 4K recording
The 5x optical zoom remains the same, equivalent to 24-120mm, and like the AW130 the W300 uses a 16MP back-illuminated 1/2.3-inch sensor, although this now offers 4K video capture at 30p, compared to Full HD on the older model.
The Coolpix W300 wouldn't be a new Nikon release without the inclusion of the brand's SnapBridge connectivity, allowing for easy transfer of images between camera and smart device.
Thanks to the built-in GPS, the Coolpix W300 can pinpoint locations so that you can see exactly where your images and movies were recorded, while there's also mapping functionality, an altimeter and a depth gauge.
The Coolpix AW300 will be available in late June in orange, yellow or black, with the price expected to be $389.95/£389.99 - Australian pricing is still to be confirmed.