Samsung has revealed it will release 14.1 inch OLED TVs at CES 2009 in a bid to keep Sony from running away with the nascent market.
Young Joong Noh, developer of OLED parts at Samsung, confirmed to TechRadar the sets will be coming next year, with a similar £1,000 plus price tag.
However, he was keen to point out the superior panel they Koreans will be releasing:
"Sony's TV is only standard definition; in our case we'll have a HD OLED TV with 120Hz capability," he said.
"Our plan is to try and release it at CES 2009."
Bigger and better future
Noh also claimed the technology was well in place for the larger sized screens, like the 31inch OLED screen on display at the Samsung stand, but the amount of TVs that make it through production is too low, as the larger size means they contain too many defects.
As reported earlier this year, Samsung is going to create a new company that will exclusively develop OLED displays, and Noh believes this will be announced as a new entity at the end of the year.
"When we make OLEDs, we have to modify existing LCD lines," he said. "The company is now developing production lines just for OLED, which will cater for mobile to the larger sizes we provide for LCD.