It may be back in the sidekick saddle, as Amazon is reportedly working with HTC on the online retailer's first smartphone, according to the Financial Times' unnamed sources.
The two companies are said to be at an "advanced stage of development" on one of three devices being proposed.
At least one of the sources warned that the project has been postponed before and Amazon could end up shelving the phone in the end.
This is the same cautionary language used when sources have discussed Amazon's rumored Firetube media streaming gadget that is expected to launch before the end of this year.
Not this year
The retailer said it has "no plans to offer a phone this year," according to a statement sent to the Financial Times.
Of course, that doesn't mean an Amazon phone made by HTC isn't being planned with a release date in 2014.
Open Handset Alliance violation?
HTC has designed and manufactured white-label smartphones for other companies, but Amazon's forked Android operating system presents a unique dilemma.
HTC is bound by the Open Handset Alliance guidelines, signed by a total of 84 companies led by Google, that ensure Android remains open source and compatible across all devices.
If the Amazon phone with Fire OS were to run a forked version of Android like its Kindle Fire HDX does right now, it could spell trouble for HTC's role in the alliance.
We asked HTC for more clarification on this and its greater role regarding Amazon's smartphone plans. We will update this story when we receive a comment.
- Find out where you can get the HTC One Max.