How do you follow up a phone like the HTC One? It was only the third smartphone to garner a highly coveted five star TechRadar review and the Taiwanese firm has got a job on its hands to repeat the trick with its successor.
HTC is working on something as a myriad of leaks, rumors and suggestive benchmark results flood onto the web - all of which appear to reference the all new HTC One smartphone, with the development name of HTC M8 appearing on several occasions.
Why is M8 significant? Well, the codename for the original HTC One during development was M7, so the M8 moniker makes logical sense for the firm's next flagship smartphone.
The handset won't launch under the M8 name however; there's actually a bit of confusion over the name HTC will give it after backing itself into a little bit of a corner with its "One" brand.
We've seen the HTC One 2014, One 2, One+, One S and One Up all rumored, but "the all new HTC One" appeard to be the front runner until two UK based retailers popped the handset on their "Coming soon" pages.
What is it? Sequel to the 5 star HTC One - a tough act to follow
When is it out? HTC has an event on March 25 2014
What will it cost? A lot. Big phone, big money.
One thing is for sure, with the Samsung Galaxy S5 and the Sony Xperia Z2 already here and the iPhone 6 due to launch later in 2014, the new HTC One is going to have its work cut out and it could be make or break time for the Taiwanese firm.
We've rounded up all the latest M8 chatter from around the web to bring you the best picture of what you may see from the all new HTC One 2014.
New HTC One release date and price
After months of speculation and hearsay, the Taiwanese firm has finally sent out invitations to an event on March 25 2014, which we can only assume will signal the arrival of the all new HTC One.
The event is scheduled to take place in London and New York, with proceedings kicking off at 4pm (GMT)/11am (EST).
A post-MWC 2014 launch event was always looking most likely as it allows HTC to avoid the launches of the Galaxy S5 and Xperia Z2, giving the new One 2 space to shine away from the bustle of a trade show.
With the Galaxy S5 doing such a good job of stealing the show at MWC it seems like this was probably a wise decision.
We hope HTC will get the new HTC One out of the door quicker this time round, as back in 2013 Samsung managed to announce the Galaxy S4 and get it in stores between HTC's announcement and release of the One. Of course, either way it's likely to arrive after the Galaxy S5, as that's already been announced.
There's no confirmation on price yet, but Mobile Fun is listing the handset at £579.99. Whether it has some inside information or whether that's just a placeholder is unclear, but we'd expect the One 2014 to go for between £550-£600 so it seems reasonable.
New HTC One display
Big screens are the order of the day for today's flagship smartphones and various reports seem to suggest the new HTC One 2014 will build ever so slightly on the 4.7-inch display found on the One - with 5 inches being a popular choice, and 5.2 inches also appearing in leaks.
This makes sense as the HTC One is dwarfed by the likes of the 5-inch Xperia Z1 and 5.2-inch LG G2 and phones are only getting bigger- people want more screen and with the bezels beside displays decreasing the phone's physical dimensions may not actually change too much.
The 5-inch, full HD all new HTC One screen has been echoed by @evleaks - a usually reliable source of upcoming phone leaks - while resolution appears to be stuck at 1080p. No QHD or 4K resolutions in sight for the HTC One M8 just yet.
More recently the phone appeared on eBay, and though the listing has now gone it was there long enough for some screenshots of the box to circulate and these too show the handset as having a 5-inch screen with a 1920 x 1080 resolution.
Interestingly the box makes no reference to the HTC One (M8) name we've seen on a couple of retailer websites - in fact there's no obvious indication (apart from the picture on the phone) this is the new handset. Could this lead to confusion among consumers?
Based on the variety of rumors, leaks and reports we've pulled together a render of how we'd like the All New HTC One to look: