If exhortations to 'Push that red button now' are already growing tiresome, then watch out for a novel twist on interactive TV that will have as all chatting online while glued to the goggle box.
The idea comes from Japan, where a new service called Oshaberi Terebi has just launched as a public beta offering real-time chatrooms for TV fans.
After downloading the software and firing up a TV tuner, users are presented with the option to join separate chatrooms for each channel. They can then choose avatars and get chatty with anyone else watching the same shows.
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PC only ... for now
As you may have guessed, Oshaberi Terebi requires users to be watching the mobile version of digital TV known in Japan as 1-seg, which can be added to a computer through a USB dongle for around £50.
At this stage the application – it means 'Chatterbox TV' in Japanese – is restricted to PC users, but could easily make the move to mobile phones or net-connected TV sets if it proves successful.