An end to Fauxlex and Kalvin Clein? China's Alibaba says it's fighting fakes

U.S. complaints spark a response

Alibaba, the world's biggest online market, has insisted that it is doing its best to stop the sale of fake goods, as the Chinese super brand battles to broaden its reach across the globe.

Alibaba and its platforms have long been labelled as a hub for fake merchandise, but are looking to break out from this reputation.

After their efforts were rewarded by its Taobao arm being removed from the U.S. Trade Office's 'notorious markets' blacklist, further complaints have arrived.

The latest, which comes from the American Apparel & Footwear Association (AAFA), may just have sparked some major changes, with the site insisting that it has a range of measure to restrict the dodgy dealers.

So, get ready to kiss goodbye to your Kalvin Kleins and your Channel Number 5 aftershave, the real brands are fighting back.

Via Reuters

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Patrick (Twitter) is Global Editor-in-Chief for techradar, and has been with the site since its launch in 2008. He is a longstanding judge of the T3 Awards, been quoted or seen on everything from the The Sun to Sky News and is on the #CoolBrands Council. He started his career in football, making him one of approximately one journalists to have covered both a World Cup final and an iPhone launch.