7digital: "BlackBerry was key to our US launch"

CEO Ben Dury reveals all about his America dream

British-based music download service 7digital announced today that it has launched a US-centric version of the site, which it hopes will take on the likes of iTunes in America.

Speaking at the launch of the company's new BlackBerry app, Ben Dury, CEO of 7digital, explained a little about plans to crack America, explaining: "Not many UK companies have managed to make the transition across the pond.

"Normally it is US companies that come over here. And it is interesting that services like Pandora and Real Networks' Rhapsody haven't managed to work over here. But we've made the transition."

Window of opportunity

As for what pushed 7digital to open up Stateside, Dury admitted that Blackberry's influence in the US helped a great deal.

"We've been working with the US, in terms of labels, for a long time," he explains. "And while we did want to launch earlier, we kind of had to wait for a window of opportunity, which was the BlackBerry app."

He continued: "BlackBerry is huge in the US, in terms of penetration. So this really helped us get over that stumbling block and enabled us to launch in the US."

7digital is offering MP3 downloads in the US from 77 cents. For more details, point your browser to us.7digital.com.


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Marc (Twitter, Google+) is the content team lead for Future Technology, where he is in charge of a 14-strong team of journalists who write many of the wonderful stories that end up on TechRadar, T3.com and T3 magazine. Prior to this he was deputy editor of TechRadar, had a 10-month stint editing a weekly iPad magazine, written film reviews for a whole host of publications and has been an integral part of many magazines that are no longer with us.