Apple

Apple is arguably the world's most important consumer tech company, having played a hugely influential role in shaping the smartphone, laptop, desktop computer, tablet, and wearable markets.
It continues to dominate many of those areas today through the iPhone 14, iPad, MacBook Air and Pro, iMac, and Apple Watch product lines, and with new forays into the likes of AV/VR to come. Its decision to build its own silicon, meanwhile, has given it an advantage over rivals such as Samsung and Microsoft - one that's only slowly being closed.
It's been every bit as dominant in the software space through iOS, macOS, watchOS, iTunes, Apple Pay, and more, while its Apple TV Plus streaming service is now regularly home to top-quality, award-winning original content.
Apple was founded by Steve Jobs, Steve Wozniak, and Ronald Wayne in 1976, and has been led by CEO Tim Cook since 2011. It is currently valued at around $2.6 trillion; not bad for a company that started in a garage.
Latest about Apple

This rotten Apple ruling cracks the reality distortion field – and I don't know if that's what consumers want
By Lance Ulanoff published
A US District Court Judge has ruled that Apple not only failed to comply with a ruling in the Apple vs. Epic case, it went ahead and "created new anticompetitive barriers".

Today's best Apple iPhone 16 deals: get a free 16 Pro Max, iPad, and more
By Alex Whitelock last updated
Looking to save as much as possible on these superb new flagships? Let us help you out with our roundup of the best iPhone 16 deals.

Apple ‘strongly disagrees’ with ruling that could change the App Store – as Fortnite says it could now return to iPhones
By Alex Blake published
Fortnite could soon be back on the App Store, but Apple isn’t happy. Here's the latest twist in the App Store saga explained.

Google CEO hopeful Gemini will be integrated into Apple Intelligence in time for iPhone 17 launch
By John-Anthony Disotto published
Google CEO Sundar Pichai, says Gemini could be integrated into Apple Intelligence by the middle of this year.

Millions of Apple AirPlay devices susceptible to 'AirBorne' zero-click RCE attacks, so patch now
By Sead Fadilpašić published
Oligo Security found and reported the flaws to Apple who patched them in late March 2025.

iPhone 17 Pro Max: latest news, rumors, and everything we’ve heard so far
By James Rogerson last updated
Updated The iPhone 17 Pro Max is sure to be a beast, and leaks are already painting a picture of it.

iPhone 17 Pro: latest rumors, tips and everything we’ve heard so far
By James Rogerson last updated
Updated The iPhone 17 Pro could have better cameras than any current iPhone and also have a new button. Here's what we've heard so far.

iPhone 17: latest news and rumors for every expected model
By James Rogerson last updated
Supposed leaks and rumors around th iPhone 17 line are already popping up, with talk of a new button and a new model.
Get daily insight, inspiration and deals in your inbox
Sign up for breaking news, reviews, opinion, top tech deals, and more.