Apple

Apple is arguably the world's most important consumer tech company, having played a hugely influential role in shaping the smartphone, laptop, desktop computer, tablet, and wearable markets.
It continues to dominate many of those areas today through the iPhone 14, iPad, MacBook Air and Pro, iMac, and Apple Watch product lines, and with new forays into the likes of AV/VR to come. Its decision to build its own silicon, meanwhile, has given it an advantage over rivals such as Samsung and Microsoft - one that's only slowly being closed.
It's been every bit as dominant in the software space through iOS, macOS, watchOS, iTunes, Apple Pay, and more, while its Apple TV Plus streaming service is now regularly home to top-quality, award-winning original content.
Apple was founded by Steve Jobs, Steve Wozniak, and Ronald Wayne in 1976, and has been led by CEO Tim Cook since 2011. It is currently valued at around $2.6 trillion; not bad for a company that started in a garage.
Latest about Apple

Dell XPS 13 vs MacBook Air
By Jasmine Mannan published
One of the best Windows laptops versus Apple's flagship compact MacBook - which one comes out on top?

Apple says it’s not merging iPadOS and macOS – but I reckon it might soon have to change its tune
By Alex Blake published
Apple’s rumored foldable iPad might force the company to merge its iPadOS and macOS operating systems.

‘With macOS, you’d lose what makes iPad iPad’: Apple explains why it’ll never let its tablets become full Macs
By Alex Blake published
Apple wants to keep iPadOS 26 and macOS 26 separate but will borrow features from each platform, the company says.

Yes, you can get AirPods updates early in July's iOS 26 public beta. No, you probably shouldn't
By Carrie Marshall published
Apple's optional download will drop in July to make your AirPods beta, but are you sure you want to risk it?

Best business smartphone deals of 2025
By Wayne Williams last updated
Updated Our roundup of the best business smartphone options right now includes all the top picks you can find.

I just experienced super-smooth Cyberpunk 2077 at Ultra settings on a Mac, but the developers say there’s more to ‘squeeze out’ of Apple Silicon
By Jacob Krol published
How CD Projekt RED turned a MacBook Pro into a gaming laptop for Cyberpunk 2077

Apple may not get around to launching the AirPods Pro 3 until 2026
By David Nield published
We had heard rumors that the AirPods Pro 3 would arrive this year, but a new leak contradicts them.

15 years ago, Apple reinvented the Mac mini with one of its best-ever designs
By Alex Blake published
The 2010 Mac mini – which is 15 years old today – brought Apple’s tiny computer into a new era.
Get daily insight, inspiration and deals in your inbox
Sign up for breaking news, reviews, opinion, top tech deals, and more.