Nokia outlines exciting phone name strategy

Nokia 500 - the start of something beautiful
Nokia 500 - the start of something beautiful

Nokia has decided to take the unusual step of changing the way it names its phones AGAIN in a bid to make it easier to understand the difference between each model.

Essentially, the days of letter preceding a number to denote a certain type of handset are gone, a move Nokia says shows it's going to 'stop telling users what to do with their phones' - so we have no idea what do with the new Nokia 500, which seemingly couldn't be more middle of the road.

Gareth Beavis
Formerly Global Editor in Chief

Gareth has been part of the consumer technology world in a career spanning three decades. He started life as a staff writer on the fledgling TechRadar, and has grew with the site (primarily as phones, tablets and wearables editor) until becoming Global Editor in Chief in 2018. Gareth has written over 4,000 articles for TechRadar, has contributed expert insight to a number of other publications, chaired panels on zeitgeist technologies, presented at the Gadget Show Live as well as representing the brand on TV and radio for multiple channels including Sky, BBC, ITV and Al-Jazeera. Passionate about fitness, he can bore anyone rigid about stress management, sleep tracking, heart rate variance as well as bemoaning something about the latest iPhone, Galaxy or OLED TV.