Penguin Books jumps on the iPad bus

Is the Apple iPad going to become the de facto ebook of choice for the discerning reader?
Is the Apple iPad going to become the de facto ebook of choice for the discerning reader?

Penguin has been demo'ing its latest range of Apple iPad friendly electronic books this week, with rumours flying around about the planned release of Apple's latest uber-toy in the US later this month.

Kid's favourite Spot the Dog makes an appearance in the iPad books demo video which shows a mini-game where you can colour in Spot and another one where you shake up the iPad to mess up a room and then have to tidy it up.

"The iPad represents the first real opportunity to create a paid distribution model that will be attractive to consumers," Makinson told FT's Digital Media & Broadcasting Conference. "The psychology of payment on tablets is different to the psychology on a PC.