LG's cheaper 2024 OLED TV has had a massive price drop – even though it's brand new

LG B4 deals image
(Image credit: Future)

If you're looking to pick up a beautiful new OLED TV chances are you've had your eye on an LG, which makes some of the best-value options available. Incredibly, its entry-level OLED for 2024, the LG B4 has already had a massive discount – despite only being out for a matter of weeks. 

We've found the 55-inch LG B4 available for an incredible £999 (was £1,599) at Amazon - this is the sort of price we'd expect around Black Friday! We're also seeing it available at Curry's for £999 and LG's own website at £999 if you're looking for other options.

LG B4 55-inch 4K OLED TV (2024) - £1,599£999 at Amazon

LG B4 55-inch 4K OLED TV (2024) - was £1,599 now £999 at Amazon
The LG B4 is the entry-level OLED in LG's 2024 TV range and has seen some significant upgrades over its predecessor, the LG B3 (still a brilliant TV in its own right). It comes with a better processor, improved brightness and four HDMI 2.1 ports for gaming - as well as carrying over all the excellent performance of the B3. Although we haven't fully tested the B4 just yet, from what we have seen, it looks like a brilliant upgrade.

Although we've not fully tested the LG B4 yet, I did get a chance to see it in-person at LG's HQ, and it turned out I was right to make it one of my most anticipated TVs of the year: I was impressed with the visual upgrades I could see its predecessor, the LG B3, including bolder colour, improved brightness and better processing. It seems very likely to feature among our list of the best OLED TVs for those on a lower budget.

The LG B4 is said to perform closer to the mid-range LG C3 thanks to its new Alpha a8 AI processor, meaning you're getting superb OLED performance for an entry-level price. Plus, it finally gets four HDMI 2.1 ports so you're able to connect multiple 4K 120Hz consoles and one of the best soundbars at the same time. It will also come with a new Dolby Vision Filmmaker Mode, which we've seen in action on the LG C4 and again were suitably impressed with.

If the B4 is anything like the B3, then you're sure to get a phenomenal TV – last year's model ranked among the best TVs of all kinds thanks to its excellent value for money with its fantastic picture quality with stunning contrast and bold colours, intuitive smart TV software, and great range of gaming features including 4K, 120Hz, VRR (with AMD FreeSync) and LG's Game Optimizer. The B4 looks as if it has all this and more – all for the B3's current price!

Not what you're looking for? Check out more of this week's best TV deals just down below.

More of today's best TV deals 

Samsung 55-inch S90C OLED TV: £1,129£836 at Amazon

Samsung 55-inch S90C OLED TV: was £1,129 now £836 at Amazon
Offering a striking QD-OLED picture with dynamic colour, crisp black levels, and superb contrast, along with plenty of gaming features such as four fully featured HDMI 2.1 ports, all in a sleek and trim design, it's no wonder the Samsung S90C was our favourite TV and sits atop many of our best TV lists. Today's deal from Amazon on the 55-inch model is a record-low price.

Amazon 65-inch Fire TV Omni QLED 4K TV: 99.99£799.99 at Amazon

Amazon 65-inch Fire TV Omni QLED 4K TV: was £999.99 now £799.99 at Amazon
Amazon's Fire TV Omni QLED Series is a big step up in the otherwise cheap range of smart TVs. This set boasts premium features, including a QLED display, full-array local dimming, Dolby Vision IQ, and HDR10+ Adaptive support to deliver a high-quality picture for all-around viewing and gaming. A good overall buy for the budget-conscious who don't want to compromise on performance, especially now that the 65-inch model is on sale for £799.99.

LG 65-inch UR81 4K TV:  £649£549.99 at Currys

LG 65-inch UR81 4K TV: was £649 now £549.99 at Currys
The UR81 is a relatively new budget set from LG and one that we haven't personally reviewed just yet. It does, however, look like a decent budget buy with a £50 discount at Currys. For the money, you're guaranteed to get a decent picture, LG's excellent WebOS smart platform, and support for HDR10. The weaknesses of this particular set are its maximum refresh rate of 60Hz (not great for gaming) and its LED panel, which tends to be a little dimmer than the pricier QLED and OLED panels in more premium displays.

James Davidson
TV Hardware Staff Writer, Home Entertainment

 James is the TV Hardware Staff Writer at TechRadar. Before joining the team, he worked at a major UK based AV retailer selling TV and audio equipment, where he was either telling customers the difference between OLED and QLED or being wowed by watching a PS5 run on the LG 65G2. When not writing about the latest TV tech, James can be found gaming, reading, watching rugby or coming up with another idea for a novel.