advertising
Latest about advertising
App discovery is publishers' major concern
By Marcos Sanchez published
Industry voice What is the secret to stop your apps getting lost in the crowd
Programmatic trading: a new era for the digital advertising industry
By Desire Athow published
Interview We spoke to Specific Media's Paul Oronoz about the process that has taken the digital advertising world by storm.
Twitter may follow Facebook's lead and spam feeds with video ads
By Chris Smith published
Twitter has spent much of 2014 testing video advertisements. Great.
Facebook acquires online advertising platform LiveRail
By JR Bookwalter published
No escape from Facebook ads now that videos may be targeted at users.
Twitter's acquisition of TapCommerce signals another bid for mobile revenue
By Juan Martinez published
With TapCommerce in-house, Twitter can offer its advertisers mobile retargeting, enhanced programmatic buying and deeper insights into how consumers engage with ads on mobile devices.
Facebook offers up ad preferences, but you'll be watched more closely
By JR Bookwalter published
Interest-based advertising is on the way, offering more targeted ads. The compensation? You get to turn them off.
Ads, ads everywhere: Google has a plan to put them on everday items
By Michael Rougeau published
Updated Google has revealed a hypothetical proposal to put ads on household items from your fridge to (not) your thermostat.
Firefox sponsored tabs won't be 'a mess of logos,' promises Mozilla
By Michael Rougeau published
Mozilla seems to be having an identity crisis over the possibility of sponsored tiles in Firefox.
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