Amazon's second Prime Day sale starts now in the UK – 28 of the best early deals I'd buy

This is a handy and affordable power bank from the popular and well-rated Anker brand. It sports a sleek and slim design that makes it easy to carry around, while it can still recharge many mobiles up to two times over. There's only a single port to charge one device at a time but that's not a huge issue if you just want a cheap power bank for your phone.

Amazon's early Prime Day deals include the Echo Pop for the low price of £22.99. This is the cheapest Echo device you can buy right now and one that we found was fun, if somewhat basic, in our Echo Pop review. For the money, however, you get a compact smart speaker with Alexa built in, so you can play music, ask questions, and check the weather completely hands-free. It has fallen to £17.99 in the past for Prime members, but I'd still say it's a decent buy at a little over £20.

Amazon's best-selling Echo Dot is down to under £30 ahead of Prime Day – an OK offer, but far from the previous record-low of £21.99. Nevertheless, the Echo Dot offers an improved audio experience, plus a new temperature sensor and all the handy features from Alexa, like playing music, answering questions, and checking the weather completely hands-free. As far as a cheap and cheerful smart speaker goes, it's one of the better options out there.

Amazon brought back a brand-new version of its Echo Spot smart clock recently, and it's slashed £35 off the price for Prime Day. That's a new record-low price. As well as a time display and wake-up alerts, this compact bit of kit can play music, check the weather and control other smart devices throughout your home.

The Kindle Colorsoft is down to a new low price as part of Amazon Prime Day. As Amazon's first and only colored Kindle, it's a must-have if you love reading travel guides, graphic novels, and other genres with a lot of images and photographs – or just want to view your entire ebook library in its full colour glory. The ereader is also USB-C and wireless charging compatible, lasts up to eight weeks on a full battery, and has enough storage for thousands of books.

This updated version of the Kindle Scribe doesn't get discounted often, so this early Prime Day deal is worth snapping up while you can. The Scribe combines some of the best features of the Kindle Paperwhite, such as the glare-free and auto-adjusting display, along with the option to take notes, comment on documents, and doodle using the included stylus pen. Our Kindle Scribe review was down on some missing features that have been added in recent updates, so this is now much better value for money as a multi-functional device.

If you need more power capacity than the cheaper option above, this Anker Power Bank 325 is also a great buy in the early Prime Day sale. It doubles the capacity to 20,000mAh, which is enough to charge an iPhone 15 up to four times and a Samsung Galaxy S25 up to three times. Plus, there multiple ports so you can use it with up to two devices at the same time.

As the name suggests, the Fire TV Stick 4K streams shows and movies on your TV in ultra-high 4K resolution, with access to all the major apps and voice control support through Alexa. It's a good offer for a solid streaming stick that could be an upgrade to some slower and clunkier in-built TV services and apps. Be aware, though, that the previous generation version has been as low as £22.99 before – but that was over three years ago. Chances of seeing that price again are slim – and this is actually a record-low price for the newest model.

Another streaming stick, another return to the lowest-ever price. The newest version of Amazon's premium streaming device, the Fire TV Stick 4K Max, streams the same content in the same quality as the standard 4K version, but the extra power inside means you get faster performance when navigating apps and searching for shows. Plus, it uses WiFi 6E technology to give you a more stable and consistent streaming experience over the majority of built-in TV services and apps.

Amazon's Prime Big Deal Days sale includes this 40-inch TV on sale for a record-low price of £174.99. While the Amazon 2-Series TV is just a basic HD display, you get smart capabilities with the Fire TV experience and Amazon Alexa on board for hands-free control at a bargain price. It's far from the best TV in the world, but if you need something small and basic for the kitchen or a kid's room, then this is fine for the job.

The 50-inch Amazon Fire TV is the mid-sized version of the budget-friendly 4-Series range and it's now down to its lowest-ever price. It's a nice buy if you're on a budget, as the premium 4K resolution delivers excellent clarity and picture quality for TV shows, movies, sports and general viewing. All major streaming apps are ready to go, too, plus there's voice control support through Alexa. It's an all-around solid TV for the price that I'd buy if I needed an affordable and capable display.

Amazon's Fire TV Omni QLED Series is a big step up in the otherwise cheap and cheerful range of smart TVs. This set boasts premium features, including a QLED display for better brightness and contrast, HDR and Dolby Vision for brighter and more vivid colours, local array dimming for richer blacks and HDMI 2.1 support to deliver a top-quality picture for all-around viewing and fast response times for gaming. It's not always easy to find a TV of this size and with these high-end features for under £400, so it's an excellent buy for the budget-conscious without compromising on quality.

The Eufy G50 is very budget-friendly even at full price, but now it's even more so thanks to this early Prime Day deal, which takes £90 off. A maximum suction of 4,000Pa is extremely good for the price, and the onboard bin is surprisingly generously sized at 600ml. For this price, expect basic navigation and a design suited to general whole-home cleans rather than anything more specific. Although we haven't reviewed this specific model yet, we generally rate Eufy highly as a brand, and the value for money is impressive.

If you're looking for a deal on a smart home display, then the cheapest offer at Amazon is the latest generation Echo Show 5 on sale for £49.99. That's only £5 more than the record low, so it's a strong deal for a straightforward smart home display that's packed with features and includes the Amazon Alexa assistant for easy voice controls to get alerts, weather updates, play music, watch videos, and more.

If you're looking for a slightly bigger smart home display, Amazon has the latest Echo Show 8 on sale for £89.99 – that's a return to the record-low price. The eight-inch display allows you to make calls, watch movies, check the weather, and control compatible smart home devices completely hands-free thanks to Alexa compatibility. The addition of room-filling spatial audio gives a big boost to all of these features to improve sound quality.

This second Amazon Prime Day of the year has the top-rated Blink Video Doorbell on sale for under £25 – a new record-low price. The Blink Video Doorbell is a cheap and easy way to get alerts to your phone when motion is detected or when guests are at your door. It features infrared night video, long-lasting battery life, compatibility with other smart devices and displays, and two-way audio to speak to visitors.

Amazon has the latest Blink Outdoor 4 security camera on sale for £31.49. At this lowest-ever price, it's one of my top picks from the early Prime Day deals if you want to dabble with some cheap smart home tech. The 4th-generation outdoor security camera features two-way audio, a two-year battery life, and works with Amazon Alexa for hands-free control and interconnectivity with other smart devices.

The new Blink Mini 2 has a couple of nice upgrades compared to the previous model, including an in-built spotlight, night view in colour support and the option to use it outdoors with the weather-resistant adaptor. Aside from that, it offers the same raft of security features such as motion detection, two-way audio and smartphone app integration. This offer is a new record-low price – and best of all, you don't need to be a Prime member to get it.

The latest wireless Ring Doorbell has been discounted to a new record-low price ahead of next week's Prime Day. We've tested more advanced versions and have been impressed with the video quality and night vision colour, but it's a shame that some of this device's value is usable exclusively with a Ring Protect subscription. However, if you're fine with paying for a subscription or already using a Ring-based home security system, it'll be worth the cost.

The Philips OneBlade 360 is a quick, simple and affordable electric razor that's suitable for a wide variety of face and body grooming needs. It's now down within a few pounds of the cheapest price I've ever seen, making it a great early buy ahead of Prime Big Deal Days. This bundle includes the handle as well as one extra blade, an adjustable comb, and a USB-A charging cable.

The iO range is usually a more expensive option in Oral-B's range of electric toothbrushes, but this is a decent deal on the entry-level option that's also bundled with a few handy extras. It doesn't boast many high-end features but it has the basic ones you really need to brush your teeth effectively and efficiently, including a two-minute timer and a visible pressure sensor. Plus, you get a refill holder, charger pouch and travel case included for free.

One of the best budget air fryer deals available at Amazon right now is this heavily reduced Tefal Easy Fry. It's a decent-sized 8.3L model that's almost at the same price as smaller 5-litre options I've seen at other retailers. We haven't personally reviewed this model at TechRadar, but it's from a trusted brand and is back down to the lowest price I've seen all year. In fact, it's the same offer that I saw during last year's Black Friday.

A new version of the Amazon Fire HD 8 tablet was only released less than a year ago and it's back to the record-low price for Prime Day. While not the most powerful tablet out there, the Fire HD 8 has what you need to cover the essentials, such as web browsing, sending emails, watching videos and a little light gaming. Battery life is impressive at up to 13 hours, so it's good to take on the go or if you're just chilling on the couch.

The Amazon Fire HD 10 sports one of the largest screens across the range, making everything you do much easier to see. Plus, it has a convenient 5MP front-facing camera for taking video calls. It all comes together to provide a slightly faster and more appealing way to use a tablet, while still keeping costs down and providing handy Alexa support. Best of all, today's offer is a new record-low price by a huge margin.

The Fire Max 11 is a bold play by Amazon to muscle in on the iPad's more premium turf, with a 2.2GHz octa-core chip (paired to 4GB RAM), which the company claims makes it almost 50% faster than its next-fastest tablet. A sharp 11-inch 1200 x 2000 display, Dolby Atmos audio and up to 14 hours of battery life round out a promising spec sheet on this larger and decent everyday tablet. Today's offer is fine, but it has been £15 cheaper in the past.

Mesh Wi-Fi systems sound like a fancy and complex bit of tech, but they're effectively just a way to improve or expand Wi-Fi coverage around your home – especially if you live in a larger space. This set gets you a router and an extender at a massively reduced price that you can spread around your home to eliminate dead zones and get a more reliable connection.

Amazon Kindle Unlimited: three months free
Kindle Unlimited is a great service if you read a lot of books or you can’t settle on just one genre. Sign up and you have access to a near never-ending supply of fiction and non-fiction, including biographies, self-help books, and foreign language novels. There are even audiobooks, too, though don’t expect the same quantity as you get with Audible.

Amazon Music Unlimited: four months free
More into your tunes? You can also get a lengthy 4-month trial of Music Unlimited: Amazon’s premium music streaming service. Unlike the free tier or the basic Amazon Music Prime benefit, Music Unlimited provides ad-free listening, the ability to download songs for offline playback, and high-definition and spatial audio options. With over 11 million tracks, you're sure to be covered regardless of taste, too.