OnePlus says rumors of its demise are 'false' and 'unsubstantiated' — and we're glad to hear it

• Recent reports suggest OnePlus is winding down
• These reports have now been countered by the OnePlus India CEO
• Oppo took over the OnePlus brand back in 2021

The tech world was shaken yesterday by a report from Android Headlines that OnePlus was being 'dismantled' by parent company Oppo – but today we have official word that rumours of the demise of OnePlus are wide of the mark.

CEO of OnePlus India, Robin Liu, took to social media (via Android Authority) to say that the company is "operating as usual and will continue to do so". He described the leaks around OnePlus shutting down as "false" and "unsubstantiated".

And here at TechRadar we're very happy to hear it: we've covered the OnePlus brand since it launched its very first phone way back in 2014, and we recently awarded the OnePlus 15, which launched last year, and which sits atop our rankings of the best Android phones, a full five stars out of five.

As you might remember, Oppo and OnePlus merged in 2021, with OnePlus becoming the sub-brand. Since then, we've seen numerous similarities between phones from Oppo and OnePlus (and Realme, which Oppo also owns) – but OnePlus devices remain distinct.

Some questions remain

The original Android Headline report points to several signs that OnePlus operations are winding down, including low levels of phone shipments across the globe, and cutbacks in marketing operations outside of China.

According to analysts, OnePlus phone sales dropped to around 13-14 million in 2024, down from 17 million the year before. Meanwhile, Oppo sales are up across the same period, which might be a reason for the company to shutter OnePlus operations.

There remains some uncertainty over the future of OnePlus outside of China and India. The brand doesn't have any carrier partnerships in the US, for example, and previous leaks have suggested that the OnePlus Open 2 and OnePlus 15s might both have been canceled.

Hopefully, OnePlus continues to operate globally, and offer some much-needed competition to the likes of Apple, Samsung, and Google – its latest flagship is high up in our best smartphones list, and we'd certainly miss the brand if it disappeared.

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