It works via an app, which allows you to unlock nearby scooters, and shows you how to ride on them safely. The e-scooters cost £1 to unlock, with every minute thereafter costing 20p - although the company is offering £5 off your first ride with the promo code BIRDLONDON.
You'll be able to use the e-scooters between the hours of 7am and 9pm, and only on a pre-approved route from the Bird offices to Westfield Stratford City - this is due to antiquated legislation that makes it illegal in the UK to ride e-scooters on pavements or roads.
The Highway Act of 1835 means that any "powered transporters" like an e-scooter, can only be used on private land - which is why Bird has chosen to launch its pilot scheme on the private land of the Olympic Park.
How can Bird stop users from deviating from its pre-approved path? Well, if you leave the route or drive onto public land, the e-scooter will automatically power down thanks to GPS tracking.
Still, Bird's ultimate goal is to reduce congestion in cities, and to do that it will need the Department for Transport to change the nearly 200 year-old law - which so far, it has been unwilling to do.
Whether British lawmakers will take notice of the possible benefits of e-scooter use in cities, like easing congestion, improving air quality, and reducing traffic, remains to be seen.
Other cities, including Washington D.C, Nashville, Vienna, and Tel Aviv, seem to have been more welcoming to the rapidly growing startup, with Bird announcing 10 billion e-scooter rides since its launch in 2017.
Via TechCrunch (opens in new tab)