LG predicts the market for electronic books will grow by almost 80 per cent in 2010.
And while the iPad and other new tablet PCs are proving popular for reading e-books, in addition to all of their other multimedia functions, LG is also sure that dedicated electronic-readers with limited multimedia features will still sell to readers.
iPad not a threat to e-books
LG is seemingly not at all concerned by the impact of the new tablet PC market.
"I think the iPad won't be a threat, but will actually have a positive impact on e-reader market," said M.B. Choi, VP of LG Display's electronic paper division.
"With iPad, Apple will boost consumer awareness of e-readers and boost digital content, which will help the market's overall growth.
"iPad is a multimedia gadget that also has digital reading. Pure e-readers, however, have their own advantages. They consume much less power, weigh less and are easy to read among other things. They simply target a different customer segment, like those seeking a serious reading experience," said Choi.
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