Kenwood's tiny hard-drive MP3 player

Kenwood has announced what it claims is the world's smallest hard drive-based audio player

Japan's Kenwood has announced what it claims is the world's smallest hard drive-based audio player, the Media Keg HD10GB7.

Available in either white or black (don't they know neon is soo in now?), the Media Keg contains a 10GB hard drive and will go on sale here in Japan in a few days' time for ¥40,000 (£177).

The new player handles all the usual audio formats and is light at just 78g, measuring 44 x 62 x 17mm. The screen is a 1.5-inch OLED (organic light emitting diode) display, and battery life is 24 hours for MP3 play-back and 20 hours for WMA.

Support for the copy-protected WMA DRM 10 means many online music stores, including Napster, are open for a spot of Media Keg business.

Media Keg v iPod nano

Setting aside the fact that the storage media is a regular, spinning hard drive, which is more fragile than flash memory, the Media Keg's competitor will most likely be Apple's iPod nano, so here are a few comparisons:

  • Weight: Nano, 40g Media Keg, 78g
  • Capacity: Nano, 8GB (max) Media Keg, 10GB
  • Battery:Nano, 24hrs Media Keg, 24hrs
  • Screen:Nano, 1.5-inch LCD Media Keg, 1.5-inch OLED
  • Price:Nano, £169 (8GB) Media Keg, £177

Clearly, it's a close call, which - in the race to dethrone Apple's entrenched market leader - may as well be a miss by a million miles. Nice try, Kenwood. was the former name of Its staff were at the forefront of the digital publishing revolution, and spearheaded the move to bring consumer technology journalism to its natural home – online. Many of the current TechRadar staff started life a staff writer, covering everything from the emerging smartphone market to the evolving market of personal computers. Think of it as the building blocks of the TechRadar you love today.