The first pre-order page for the Samsung Ativ S has popped up in the UK, with the online retailer asking for £479.99 (around $770/AU$750) in return for the Korean firm's flagship Windows Phone 8 smartphone.
Update: Handtec has just amended its pricing for the Samsung Ativ S, with its pre-order page now saying £431.99 (around $700/AU$675) - making it a more attractive proposition. Thanks to tfawcett for pointing this out!
Online retailer Handtec has the Ativ S listed on its site for pre-order, and as well as being upfront about the potential price of Samsung's handset, it also reckons stock will arrive in the first week of November.
Bang for you buck?
Now that's a pretty safe bet, as we expect all the Windows Phone 8 smartphones to go on sale around this time, but back to that £431.99 price tag – is it worth it?
Well for your money you'll be getting a huge 4.8-inch, 720p Super AMOLED HD – which is the same size as you find on the Samsung Galaxy S3.
Under the hood you'll find a 1.5GHz dual-core processor, 1GB of RAM, 16GB of internal storage plus a couple of cameras - an 8MP offering round the back, while the front sports a 2MP sensor.
So while the Samsung Ativ S is by no means cheap, it's pretty much the Windows Phone 8 equivalent to the Android-toting Galaxy S3 - so perhaps the claimed price is not all that shocking.
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John joined TechRadar over a decade ago as Staff Writer for Phones, and over the years has built up a vast knowledge of the tech industry. He's interviewed CEOs from some of the world's biggest tech firms, visited their HQs and has appeared on live TV and radio, including Sky News, BBC News, BBC World News, Al Jazeera, LBC and BBC Radio 4. Originally specializing in phones, tablets and wearables, John is now TechRadar's resident automotive expert, reviewing the latest and greatest EVs and PHEVs on the market. John also looks after the day-to-day running of the site.