Microsoft claims Windows Phone dominance over iPhone in 24 countries

Microsoft claims Windows Phone dominance over iPhone in 24 countries
The Lumia 520 is proving a key player in the smartphone wars

The budget market seems to be helping Nokia's new overlords in the smartphone wars.

Microsoft has told TechRadar that it's seeing real penetration for its Windows Phone platform, claiming some impressive stats for its OS.

Christopher Flores, director of communications for Microsoft, told us that the brand was attacking 'both ends' of the smartphone market and would continue to do so should, as expected, the deal to purchase Nokia go through.

He showed statistics claiming that Windows Phone devices now have second place in 14 markets around the world, and are outselling Apple's iPhone in 24 markets too, making it the fastest selling smartphone platform globally.

Flores declined to give specific regions for these stats, although did intimate that they were in emerging nations, where the cost of the iPhone is prohibitively high for a lot of consumers.

Bella Lumia

It's also got a strong movement in Italy, where Windows Phone-powered devices are outselling iPhones, with heavy carrier subsidies making the Microsoft platform an attractive proposition, a situation mirrored in Spain where WP handsets are close to usurping Apple's second place in that market too.

However, Android's stranglehold in these areas remains untouched, despite the growth of Windows Phone, with handsets undercutting the cheap Lumia 520 providing stiff competition.

Flores also refused to admit that Microsoft would channel more time and funds into the budget handset range, despite this being the firm's main growth driver for Windows Phone, stating that the Redmond brand wanted to continue to offer consumer choice.

Microsoft has promised to elaborate on these statistics in the near future, so we'll be updating this story with more information as we get it.

Gareth Beavis
Formerly Global Editor in Chief

Gareth has been part of the consumer technology world in a career spanning three decades. He started life as a staff writer on the fledgling TechRadar, and has grown with the site (primarily as phones, tablets and wearables editor) until becoming Global Editor in Chief in 2018. Gareth has written over 4,000 articles for TechRadar, has contributed expert insight to a number of other publications, chaired panels on zeitgeist technologies, presented at the Gadget Show Live as well as representing the brand on TV and radio for multiple channels including Sky, BBC, ITV and Al-Jazeera. Passionate about fitness, he can bore anyone rigid about stress management, sleep tracking, heart rate variance as well as bemoaning something about the latest iPhone, Galaxy or OLED TV.