Google is in talks with record labels over plans to launch its own subscription music streaming service, according to reports this weekend.
According to the report, Google will follow the freemium business models employed by the established streaming giants that allow free listening, but a premium subscription service for access-all-areas music.
Third time lucky?
Google has tried, and somewhat failed, with its attempts to diversify into the music industry. The Google Music storage locker has been a complete flop, while the Android-based download store is hardly iTunes.
The company has traditionally found it more difficult when attempting to court favour among record industry big wigs, who still see the search company as a means of enabling music piracy.
The company was criticised by the Recording Industry Association of America earlier this week for linking to pirate sites after claiming they'd be blacklisted.
A follow up report from The Verge later on Friday night backed up the FT's claims but said that no service will be launched until Q3 2013. Perhaps it's going to take a while to get Sony, Warner and co on board?
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A technology journalist, writer and videographer of many magazines and websites including T3, Gadget Magazine and TechRadar.com. He specializes in applications for smartphones, tablets and handheld devices, with bylines also at The Guardian, WIRED, Trusted Reviews and Wareable. Chris is also the podcast host for The Liverpool Way. As well as tech and football, Chris is a pop-punk fan and enjoys the art of wrasslin'.