The new policy, which the company had planned to launch in January 2017, stated that employees of Evernote would be able to access user data in order to improve the company’s machine learning system.
As you’d expect, this didn’t go over particularly well with the users themselves. Though Evernote tried to assure them that the change would be opt-out and the data would be entirely anonymous, the damage appeared to have been irreversible.
Instead, Evernote said it would revise its existing policy to address customer concerns and confirm their trust. It will, however, still bring machine learning technology to its users, but promises no employees will be able to read this content unless users opt in.
Evernote’s CEO Chris O'Neill admitted to Fast Company (opens in new tab) “we screwed up” but that the policy change was “not from a root of anything but good intentions.”