Become a TechRadar Insider
Apple is arguably the world's most important consumer tech company, having played a hugely influential role in shaping the smartphone, laptop, desktop computer, tablet, and wearable markets.
It continues to dominate many of those areas today through the iPhone 14, iPad, MacBook Air and Pro, iMac, and Apple Watch product lines, and with new forays into the likes of AV/VR to come. Its decision to build its own silicon, meanwhile, has given it an advantage over rivals such as Samsung and Microsoft - one that's only slowly being closed.
It's been every bit as dominant in the software space through iOS, macOS, watchOS, iTunes, Apple Pay, and more, while its Apple TV Plus streaming service is now regularly home to top-quality, award-winning original content.
Latest about Apple
Mac Pro M2 vs Mac Studio M2: Which is the one for you?
While not the latest models, these powerhouse Apple devices are well-worth checking out - if you can find them.
Apple Mac Studio M2 vs iMac M4: Which is the one for you?
These two Macs have many differences and a few similarities. Is one of them better for you?
Apple’s Mac mini now has a higher starting price
Apple's entry-level $599 Mac mini with 256GB of storage and 16GB of RAM is no longer available.
Russia orders Apple and Google to remove Important Stories, an investigative media app that works without a VPN — leaving Russians without a key source for accessing uncensored news
Important Stories launched the IStories mobile app in February to make sure information would reach Russians despite widespread internet censorship and VPN restrictions.
iPhone Photos editing gets AI overhaul
Apple’s upcoming AI photo tools are less about innovation for its own sake and more about catching up in a space where competitors have already reset expectations
Apple warns on RAM pricing and Samsung echoes those sentiments
Apple has weathered the RAM storm pretty well so far, but that could change before long.
New movies: the most exciting films coming to theaters in May 2026
Updated New movies will arrive weekly throughout 2026 — these are the biggest ones to keep an eye on.
Rumored MacBook Ultra could 'cost significantly more' than the MacBook Pro
MacBook Ultra is again rumored — just cover your wallet's ears, as it sounds frighteningly pricey.
