Early Amazon Prime Day sale knocks 4K Fire TVs to just $99.99

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Score early Prime Day TV deals before the official sale begins

Amazon Prime Day TV deals
(Image credit: Future)

Amazon Prime Day is less than a week away and the retailer is giving a preview of the two-day deals event with fantastic cheap TV deals that you can shop for right now. These early Prime Day deals include a range of Fire TVs starting at just $99.99.

You'll find all of Amazon's early Prime Day TV deals below, each of which includes the Fire TV experience. This allows you to stream movies and TV shows from your favorite apps like Netflix, Disney Plus, Prime Video, and more. 

The Fire TVs also feature a handy voice remote with Amazon Alexa so you can use your voice to launch apps, search for titles, play music, and control compatible smart home devices.

We've also included the 4K Fire TV Stick, which allows you to stream content in 4K resolution, and it's currently on sale for just $39.99.

Keep in mind these early Prime Day deals are limited-time offers, and we can't predict the prices will drop any further at next week's sale. You must have a Prime membership to take advantage of these bargains, and you can sign up for a 30-day free trial here, which will take you through the upcoming Amazon Prime Day sale.

Amazon Prime Day - early TV deals

Fire TV Stick 4K with Alexa Voice Remote: $49.99 $39.99 at Amazon Save $10 -

Fire TV Stick 4K with Alexa Voice Remote: $49.99 $39.99 at Amazon
Save $10 - Stream your favorite content in 4K resolution with HDR too, with the 4K Fire TV Stick that's on sale for just $39.99. The streaming player includes an Alexa voice remote so you can use your voice to control your TV.

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Insignia 24-inch Smart HD Fire TV: $169.99 $99.99 at Amazon Save $70 -

Insignia 24-inch Smart HD Fire TV: $169.99 $99.99 at Amazon
Save $70 - For a limited time, Prime members can pick up this Insignia 24-inch TV on sale for just $99. This cheap smart TV carries HD resolution in a compact form factor, with the Fire TV operating system and support for the Amazon Alexa voice assistant. 

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Insignia 32-inch Smart HD Fire TV: $199.99 $119.99 at Amazon Save $80 -

Insignia 32-inch Smart HD Fire TV: $199.99 $119.99 at Amazon
Save $80 - If you're looking for a smaller budget set, Amazon has this Insignia 32-inch HD TV on sale for just $119.99. While the smart TV lacks 4K resolution, you're still getting the Fire OS and a handy Alexa voice remote.

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Insignia 39-inch HD 720p Fire TV: $249.99 $179.99 at Amazon Save $70 -

Insignia 39-inch HD 720p Fire TV: $249.99 $179.99 at Amazon
Save $70 - For just $179.99, Prime members can pick up this Insignia 39-inch 4K TV from today's sale. The smart TV comes with the Fire OS which gives you access to over 500,000 streaming movies and TV shows.

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Toshiba 43-inch 4K UHD Fire TV (2021): $369.99 $259.99 at Amazon $110 -

Toshiba 43-inch 4K UHD Fire TV (2021): $369.99 $259.99 at Amazon
$110 - Amazon has cut the price of this 2021 Toshiba Fire display in its early Prime Day TV deals today, which means you can pick up the 43-inch 4K smart TV for just $259.99 - an incredible deal for a feature-rich 2021 set.

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Insignia 43-inch 4K UHD Fire TV: $299.99 $279.99 at Amazon Save $40 -
$199 at Amazon

Insignia 43-inch 4K UHD Fire TV: $299.99 $279.99 at Amazon
Save $40 -  Another cheap 43-inch set, Prime members can get this Insignia smart TV on sale for just $279.99. That's a fantastic price for a 4K TV that comes with the Fire TV OS and an Alexa voice remote.

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Insignia 50-inch 4K UHD Fire TV: $379.99 $299.99 at Amazon Save $80 -
$199 at Amazon

Insignia 50-inch 4K UHD Fire TV: $379.99 $299.99 at Amazon
Save $80 - A fantastic Prime Day TV deal, Prime members can get this 50-inch Insignia TV on sale for just $299.99. That's a fantastic price for a mid-size set that includes 4K HD resolution, the Fire TV OS and an Alexa voice remote.

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Insignia 55-inch 4K UHD Fire TV (2021): $499.99 $349.99 at Amazon Save $150 -

Insignia 55-inch 4K UHD Fire TV (2021): $499.99 $349.99 at Amazon
Save $150 - Prime members can get the all-new Insignia 55-inch TV marked down to an all-time low price of $349.99. The 2021 set comes with 4K Ultra HD resolution,  DTS Studio Sound, and the Fire TV experience for seamless streaming.

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Toshiba 55-inch 4K UHD Smart Fire TV: $479.99 $359.99 at Amazon Save $120 -

Toshiba 55-inch 4K UHD Smart Fire TV: $479.99 $359.99 at Amazon
Save $120 - Amazon Prime members can snag a massive $120 discount on this Toshiba 55-inch 4K TV. Featuring HDR, DTS studio sound, and a massive range of channels thanks to the Fire operating system, this already cheap TV is a must-buy this week.

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You can see more early bargains with our roundup of the best Prime Day TV deals and the best cheap TV deals that are currently available.

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Mackenzie Frazier
Mackenzie Frazier

Mackenzie Frazier is the deals editor in the US for TechRadar at Future plc. She's been sharing deal advice for Future for the past six years and loves finding products that consumers want at the best possible price. She's had 11 years of experience working in e-commerce and loves being a mom to her two little boys.